In MJD219 recently, we were introduced to Timblr (some people in the class had already used Tumblr before). If you are unfamiliar with it, Tumblr is a blogging website where people can post picture or regular blog posts, and people can like your posts or even repost them. I have never really personally used Tumblr (when I was younger, I made one that I posted a few times on, but had never really understood it). I do, however, follow a few Tumblr-based accounts on Twitter, but these accounts are followed by me purely because they post funny pictures from Tumblr. (These two accounts are @TumblrsFunnies and @TumblrEdits).
Our assignment relating to Tumblr was for us to find one new organization and one brand that use Tumblr, and describe how they use it. The news organization that I found using Tumblr was the New York Times. Their Tumblr account can be found here. When you first go to their page, you see many big pictures posted with a little caption under the bottom telling you what is going on in the picture, or it will be a question relating to something that they have posted. An example of this is this post about Justin Timberlake. Under the picture that leads to the post is the question
Is Justin Timberlake the emcee of his generation?
The question really draws the person who is looking at the page toward the article, in that they want to read what is being said about him. They use hook sentences to draw the people towards the articles that are posted behind the initial picture.
The brand that I chose to talk about is the Ben and Jerry’s Tumblr account found here. I like the layout of this Tumblr in that there are many pictures that you can see when you first open this blog. There are pictures that rotate through many pictures, there are pictures specifically showing different types of ice cream that the company produces. When you scroll down, more pictures appear, and you can see the pictures that other people have posted with them enjoying the ice cream, such as this post of people at Bonnaroo this past year. They frequently show pictures of people who are happy eating their products, so it leads people to the conclusion that if they eat Ben and Jerry’s Ice Cream, they will be happy.
Thank you for taking the time to read this, I hope you enjoyed it.
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